These posters are year 1 creative of a campaign that increased tourism to the state of Wyoming by over 20% in the first year. The campaign strategy was actually centered around people - showing the state as accessible/so many things to do for people on a vacation - not just raw natural beauty of the state, which they envision from Yellowstone.
It's awesome, highly creative, and effective work, and won numerous local and regional awards.
1 comment:
Dear Ed,
I love these posters about Wyoming, my husband's home state. There's a great story behind how a Jewish American Princess from New York City got together with a Mormon boy who grew up on a sheep ranch in Lyman.
Just wondering if we might be related, as my grandfather's original name was Kishinevsky. I'm the family genealogist, trying to patch together a family separated by emigration and war. Please contact me: JaneNRollins@gmail.com
Jane Neff Rollins
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